American Crew Forming Cream is a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker.
Work a small amount evenly through damp or dry hair and style as desired.
American Crew is a landmark in the history of men's grooming. It's ‘the leading salon brand created for men specifically to meet the needs of stylists.’ Today American Crew consistently pioneers the latest styles and the most innovative products made exclusively for men. American Crew never forgets its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.